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Brand Identity
A new dreamlike identity of celebration and transformation.
Context Festival Estéreo Picnic is Colombia’s premier music festival, renowned for blending music, culture, and art into a fully immersive experience. Each year, the festival reinvents its identity, and for the 2024 edition, it embraced the theme “The Present”, crafting a visual universe that captured the spirit of immediacy, celebration, and transformation.
Challenge The challenge was to create a festival identity that embodied the theme of “The Present” while balancing past and future editions, maintaining a fresh and distinctive feel. It also needed to integrate seamlessly across multiple brand touchpoints— from posters and merchandise to on-site visuals— ensuring a cohesive and immersive experience.
Solution The 2024 Festival Estéreo Picnic identity resonated deeply with its audience, further strengthening the festival’s reputation for immersive storytelling. In collaboration with illustrator José Berrio, we created a new visual language and successfully merged the festival’s identity with a contemporary, dreamlike aesthetic. Visuals and storylines were strategically communicated to build anticipation and excitement while delivering a memorable experience that captured the essence of being fully present in the moment.
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