INDUSTRIES
Food & Beverage
SERVICES
Brand Identity/ Packaging
Crafted from Colombian fruits to deliver a burst of tropical flavor.
Context:
Corelia is a brand of carbonated soft drinks made from 100% natural Colombian fruits. These drinks capture the tropical flavor and freshness of the fruits, using an exclusive technique that preserves their taste, nutrients, and color.
Challenge:
The design needed to highlight the tropical origin of the beverages, the naturalness of the product, and the quality and care in their production.
Solution:
We created a magical world—an exotic place full of colors and nature. This jungle doesn’t reference specific flavors but evokes a tropical sensation. The detailed illustrations convey that the beverage is crafted with great care and dedication. Each flavor features a jungle that changes color, contrasting with the product. At the center of the label is Corelia, the muse who inspires this drink.
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