INDUSTRIES
Food & Beverage
SERVICES
Packaging/ Brand Identity
Exploring light & color for a Colombian art icon's legacy.
Context:
Koller is a brand renowned for its diverse range of meat products, including sausages, cold cuts, matured, and raw meats. Hailing from the Swiss tradition, the Koller family draws inspiration from their roots in the Appenzell region, particularly highlighting the traditional “Alpabzug.”
Challenge:
The primary challenge was to strike a balance between tradition and modernity in Koller´s packaging. While honoring the brand’s Swiss heritage, we aimed to present the products in a contemporary and appealing manner, elevating the brand in a manner that resonates with local consumers.
Solution:
In the packaging design, our aim was to accentuate Koller’s Swiss essence by incorporating an illustration depicting the iconic “Alpabzug” ceremony. This visual representation serves to connect consumers with the brand’s rich heritage and origins.
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