INDUSTRIES
Food & Beverage
SERVICES
Brand Identity/ Packaging/ Art Direction
Aligning Delipavo’s brand identity to reflect excellence and quality.
Context:
Delipavo, a prominent Colombian meat company, has long been recognized for its wide range and speciality of poultry products. Operating within Colombia’s vibrant food industry, Delipavo has established itself as a reliable provider of fresh and processed quality meats, serving both retail and wholesale markets across the country, and has garnered a loyal customer base.
Challenge:
In an ever-evolving marketplace where consumer preferences and industry trends continually shift, Delipavo recognizes the need to adapt and evolve alongside these dynamics. As competition intensifies, Delipavo aims to maintain its high product quality while also aligning its brand identity to reflect this excellence.
Solution:
Delipavo asked S&Co to lead a strategic effort to overhaul its brand identity and packaging system. Understanding the need for adaptability, we developed a highly flexible identity system capable of accommodating to the diverse range of products.
The goal of the new identity system is to elevate the brand to reflect Delipavo’s premium quality products and reinforce its position as a category leader; several key design elements were implemented. Firstly, the logo underwent a modern update, retaining elements of familiarity while presenting a refreshed and contemporary aesthetic. The typography is carefully selected to convey sophistication and readability, ensuring clarity in communication across all touchpoints. Finally specialty inks are used to inlay golden elements into the packaging, adding a luxurious and premium feel that resonates with discerning consumers. Our redesign positions Delipavo for sustained growth and reinforces its connection with its loyal customer base while attracting new audiences seeking superior quality poultry products.
GET IN TOUCH