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Brand Identity
By fans, for the fans, a new visual identity for one of Latin America’s premier musical events.
Context:
Estéreo Picnic stands as a beacon of Latin America’s musical landscape, a cherished annual event captivating audiences in Bogotá, Colombia. After a two-year hiatus due to the global pandemic, the festival returned in 2022, igniting excitement and anticipation among fans.
Challenge:
For the 2022 edition, we sought to celebrate the festival’s revival by reconnecting with its devoted fanbase. Drawing inspiration from shared experiences—Bogotá’s unpredictable weather, muddy shoes, and the array of festival gear—we aimed to craft a visual identity that resonated with our audience on a deeply personal level.
Solution:
Our approach centered on tapping into our collective memories to create a visual language that spoke directly to our shared sense of community. The festival’s main stage served as the cornerstone of our new visual framework, providing coherence and order to the design system while leaving room for the festival’s spirit.
Incorporating elements like raincoats, sunglasses, and tarps to created a relatable and authentic identity that echoed the essence of Estéreo Picnic. Introducing a flexible icon system infused our brand language with versatility, energy, and diversity, capturing the festival’s dynamic atmosphere.
The response was overwhelming. Our identity struck a chord with both seasoned attendees and newcomers alike, fostering an authentic connection that resonated deeply. Ticket demand soared, culminating in a sold-out event within hours of release. Estéreo Picnic’s 2022 edition stands as one of the best-selling of all time, a testament to the power of celebrating shared experiences.
CREDITS
Creative Direction: Oliver Siegenthaler
Art Direction & Design: Juan Martínez
Documentary Photography: Parámo Presenta
Studio Photography: Espacio Crudo
Case Photography: Angélica Sabina
AWARDS
Bronze Art Directors Club 2023
Type Directors Club 2023
Silver LAD Awards 2023
Lapiz de Acero 2023
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