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Brand Identity/ Packaging/ Art Direction
A new identity and packaging for Frezzcanti's sparkling debut.
Context:
Frezzcanti is a sparkling wine offering from Colombia, a country not traditionally associated with wine production. As the first sparkling wine of its kind in Colombia, it presents an opportunity to introduce a fresh and innovative product to the market, departing from the traditional norms of wine labels.
Challenge:
The challenge was to create a distinct identity for Frezzcanti that diverged from the conventional aesthetics of Lambrusco labels and Cava. By embracing Colombia’s non-traditional wine-producing background, we aimed to craft a proposal that infused Latin American and Colombian influences into the traditional gestures of the sparkling wine category.
Solution:
Our solution was to bring the traditional gestures of the sparkling wine category into the latin american context, presenting an innovative proposal that defies the classic label norms. The name “Frezzcanti” is a fusion of “Fresco” (meaning fresh), highlighted by the double “ZZ” to emphasize the fizziness, and “Canti,” referencing the Frizzanti category. Graphically, we employed basic round shapes to accentuate the bubbles, arranging them to fill the space like an abstract painting. The color palette leans towards tropical hues, with warm reds and pinks for the red Frezzcanti and refreshing blues for the white version. The typography draws inspiration from Italian signage of the 70s, infused with contemporary gestures.
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