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Highlighting the resilience and contributions of Chocó's hard-working women.
Context:
Viche is an artisanal sugar cane distillate from Colombia’s Pacific region, symbolizing a heritage rooted in a historically overlooked territory.
Challenge:
Despite its rich cultural significance, the beverage faced obscurity, lacking recognition and economic support, particularly in poverty-stricken areas.
Solution:
By celebrating viche practices and honoring the women behind its production through label design, Viche Olvido aims to empower communities and elevate their economic prospects, shedding light on their invaluable contributions.
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