INDUSTRIES
Health
SERVICES
Brand Identity/ Packaging/ Art Direction
Savvy where knowledge and nutrition intersect.
Context:
Dr. Carlos Jaramillo, known for authoring the book “The Metabolic Miracle,” founded SAVVY, a smart food and supplement company that focuses on the link between knowledge and nutrition, advocating for informed eating and improved health outcomes.
Challenge:
With SAVVY, the challenge was to craft a brand identity embodying informed eating — educating consumers on making smarter dietary choices. The brand needed to resonate with health-conscious individuals seeking quality, and science-backed nutrition, while avoiding a clinical, know-it-all tone.
Solution:
SAVVY promotes the belief that informed choices lead to better health. With names like “Recharge,” “Renew,” or “Great Day,” our solution blends the ethos of informed choices with a friendlier tone. From packaging design to product formulations, every element emphasizes that knowledge empowers better eating. Through transparent labeling, accessible resources, and community engagement, SAVVY cultivates a culture where intelligence and nutrition intersect, empowering consumers to thrive.
GET IN TOUCH