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Brand Identity
Bridging nostalgia with innovation to redefine a brand promise of connectivity.
Context:
Somos Internet stands as a leader of innovation in the communication and technology landscape of Colombia and Latin America. With a mission to enhance regional connectivity, the company promises superior speeds, lower latency, and greater stability—all at unprecedented affordability.
Challenge:
Despite its groundbreaking technology powered by FiberWave™, Somos struggled to convey its futuristic vision. The terminology surrounding radio waves inadvertently anchored Somos in the past, hindering its ability to inspire confidence in its forward-thinking approach.
Solution:
In response to this challenge, we drew inspiration from an era when technology felt like magic and ambitious visions shaped the future. Our goal was to redefine Somos Internet’s brand narrative by creating a visual language that seamlessly blends the retro with the futuristic.
The result is a visual identity that merges nostalgia with innovation. Our collaboration with Somos Internet embodies the spirit of exploration, inviting users to embark on a journey where past and future converge in a blend of technology and wonder. With this refreshed brand narrative, Somos Internet is poised to lead the charge into a bold new era of connectivity.
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