INDUSTRIES
Banking & Finance/ Technology
SERVICES
Brand Identity
Trii wants to propel a new generation of Latin Americans into financial independence.
Context:
Trii stands out as one of Latin America’s rapidly advancing fintech startups, revolutionizing investment accessibility by providing a platform for buying and selling stocks with unprecedented ease. With notable backing from investors such as Y Combinator, Global Founders Capital, and Grupo Bancolombia, Trii has secured $7.9M in funding and is poised for further expansion. Positioned as a gateway to progress, economic empowerment, and sustainable growth, Trii seeks to propel a new generation into financial independence and security.
Challenge:
As Trii aims to scale its operations, it sought a comprehensive brand overhaul from S&Co to better reflect its mission of simplifying stock market investment for a diverse and expanding audience. The challenge lay in creating a brand identity that would resonate with individuals across varied demographics while retaining a sense of approachability and clarity in a complex financial landscape.
Solution:
Our redesign strategy focused on distilling complex financial concepts into clear, optimistic messaging, fostering an environment where financial literacy and empowerment thrive. At the heart of the new identity lies a logo featuring a tree motif, symbolizing progress, economic prosperity, and sustainable growth. Leveraging the phonetic resemblance between “Trii” and “tree,” the logo not only embodies the company’s name but also communicates its commitment to fostering growth and stability.
The visual direction embraces a departure from traditional financial branding, opting instead for illustrations and messaging that resonate with accessibility and expertise. By striking a balance between demystifying financial jargon and instilling confidence in users, Trii’s refreshed brand tone sets the stage for continued growth and engagement.
Since implementing the brand update, Trii has experienced exponential user growth, with its user base expanding into the hundreds of thousands. Beyond offering investment opportunities in local stock exchanges, Trii empowers individuals to invest in global companies and diverse financial instruments, reinforcing its commitment to democratizing financial access across Latin America.
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