INDUSTRIES
Food & Beverage
SERVICES
Packaging/ Art Direction/ Brand Identity
A vibrant homage to coffee culture and the tropical way of life.
Context:
Tropicália specializes in sourcing, roasting, and exporting specialty coffees from Colombia and beyond. The launch of their first retail space in Bogotá, marked the beginning of an ongoing collaboration with S&Co as they expand and diversify their product lines and brand experiences.
Challenge:
At the heart of Tropicália’s ethos lies a quest for perfect happiness and fulfillment in every cup of coffee. This adventurous spirit, coupled with their dedication to quality, bold flavors, and social responsibility, served as our guiding inspiration for their brand identity and packaging design.
Solution:
Our approach centered on celebrating Tropicália’s passion for the vibrant and mysterious allure of the tropics. We created an invigorating visual language characterized by bright colors and custom illustrations, capturing the essence of the founders’ thrill of exploration in the pursuit of coffee paradise. We aimed to convey not only their dedication to exceptional coffee but also their spirited commitment to delivering a truly immersive tropical experience with each sip.
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