INDUSTRIES
Fashion & Retail
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Packaging/ Brand Identity
Wool and Oak's adventures in functional luxury.
Context:
Born from the adventurous spirit of two native New Yorkers, Wool and Oak redefines travel with its functional yet luxurious bags. After a highly successful crowdfunding campaign, they sought a brand update to align with their evolving journey.
Challenge:
Wool and Oak aimed to refine their brand identity to embody adventure and luxury without compromising affordability. They required a visual language that could authentically convey their story and captivate their global community of travelers.
Solution:
Through close collaboration with Wool and Oak, S&Co developed a compelling visual narrative. Inspired by the founders’ love for exploration, we created detailed maps—personal travelogues—that not only showcased their adventures but also narrated the journey of their products from creation to consumer.
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